A major problem that has always plagued KM strategies is that accumulating knowledge requires active methods, such as experts making an extra effort outside their normal work processes to proactively inject their knowledge into the system. Simply recording experts while they are giving presentations to share their knowledge makes their participation in the knowledge management system passive – the experts don’t have to do anything other than deliver the presentations they were already planning to make. And passive systems are much easier to maintain than active ones.
An additional benefit of using audio and video to capture expert knowledge is that the files can be transcoded into a variety of popular formats, ranging from streaming video to downloadable MP3 audio and MP4 video files. Add an RSS subscription to a category or subject area and you have instant audio podcasts or video vodcasts that people can access through iTunes to keep themselves updated.
Other valuable derivative knowledge assets can be easily added, including an indexed transcript, PowerPoint files, and even PowerPoint files with transcript segments inserted into the notes sections of the slides.
To be effective, however, any technology must fit within an overall KM framework. This must begin with a strong organisational foundation that includes vision, culture, resources and processes. Once these prerequisites are in place, video and related search capabilities can be productively employed to help capture, share and locate expert knowledge. But no system can be effective long-term unless there are steps taken to market, share, monitor, and improve it as well.
Video-powered knowledge management is being used by very large global organisations to overcome many of the limitations of traditional knowledge capture and retrieval methods. But all its capabilities can only be fully realised when video is integrated into this overall knowledge management framework.
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